Shakespeare- A Tweet too far

The premise behind "Such Tweet Sorrow" is to embrace the narcissism and navel-gazing which defines a lot of social media and to add a new dimension to Romeo and Juliet. 6 characters progress the plot on Twitter, while there is a spotify plalist, Facebook events for Juliet's birthday and you can catch up on it all at www.suchsweetsorrow.com. As a character driven online campaign it is interesting, and as an attempt to engage young people with the theatre it is to be praised. However a similiar attempt a year ago stripped the original play of its depth and coherence by tweeting it, and this version also seems to miss the point slightly. I can't help feeling there is a bit of bandwagon jumping going on in using Twitter, when it is almost certainly not the best medium for the project. Thoughts?