Brands who Stalk

There are a lot of brands out there attempting to reflect back values at their target audience (Koppaberg, Converse, Nokia?). This presentation asks why brands have become obsessed with stalking their audience and collecting information on their likes and dislikes, rather than taking time to discover something about themselves. Interesting thoughts; plus there is a bonus slide featuring Xzibit!

View more presentations from Alexander Chung.

Real Stuff is more interesting than screens

We recently came across this presentation from Andy Whitlock which has some good thoughts on how "everything is digital, nothing is digital." His argument is that we enjoy things online more if they are "real". As Faris says, "Do something cool for real people, film it, put it online, tell people about it. repeat."

This applies to the previous post, where arguably real candles would resonate more, and it also perfectly encapsulates the work of some of the brands we feature most on this blog; Red Bull, Nike and Lurpak.

Stop saying 'Viral'

Faris Yakob posted this great slideshare (created by Eva Hasson) on viral video, and the need for a new metaphor. It is worth spending some time reading, and having a look at Faris' response, but what stood out for me was:

- When we say something is viral we focus too much on the content, ignoring the needs of the people sharing it.
- More important than views is integration into culture, through remixing
- "People don't engage with each other to exchange viruses. People exchange viruses as an excuse to engage each other"- Douglas Rushkoff

New On Slideshare

This week’s addition to SaatchiPlanning’s Slideshare is a presentation looking at the future of advertising.

What’s Next In Marketing and Advertising 2009 by Paul Isakson

Ok so it’s a topic that’s been done to death (I’ve already posted David Armano’s presentation The Future of Advertising. WTF?). But what I really liked about Paul’s presentation is that he’s managed to edit it down to the key points with a single great example to back up each of his predictions. Oh and there’s a nod to the T-Mobile work which always helps.

New On Slideshare

Check out SaatchiPlanning’s Slideshare this week for one of the best presentations that I’ve seen on social media.

WHAT THE F**K IS SOCIAL MEDIA one year later by Marta Kagan.

Full of great stats such as social media by numbers:

13 hours - the amount of video uploaded to YouTube every minute.
412.3 years - the length of time it would take to view every YouTube video.
100,000,000 - the number of YouTube videos viewed per day.
13,000,000 - the number of articles available on Wikipedia.
3,600,000,000 - the number of photos archived on Flickr as of June 2009. That’s roughly 1 photo per every 2 people on the planet.
1,000,000,000 - the amount of content (web links, photos, notes etc) shared on Facebook each week.

And great quotes:

“The word blog is irrelevant. What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.”
- Seth Godin

For a more comprehensive study on social media here are two great presentations from Universal McCann:

Power To The People Social Media Tracker
When did we start trusting strangers?

And a nice chart showing how people share content on the web HERE.

New On Slideshare

A lot of people have been asking me about why I use Twitter and I’m generally met with the words “But I don’t care what you’re doing!”. So I was pleased to find a fantastic presentation from Minxuan Lee called How Twitter Changed My Life. For everyone who doesn’t get Twitter this is well worth a look! I particularly like her slide on the 5 stages of Twitter Acceptance and her point that Twitter is not about “What are you doing?” but rather “What has your attention?”

In keeping with the Twitter theme here are 10 useful stats taken from the Ogilvy PR blog.

1. 21% of Twitter accounts are empty placeholders.
2. Nearly 94% of all Twitter accounts have less than 100 followers.
3. March and April of 2009 were the tipping point for Twitter.
4. 150 followers is the magic number
5. A small minority creates most of the activity. 5% of users account for 75% of all activity, and 10% of users account for 86%.
6. Half of all Twitter users are not "active." Where active is defined as posting a tweet in the last 7 days.
7. Tuesday is the most active Twitter day.
   
8. APIs have been the key to Twitter's growth. 55% of all Twitter users use something other than Twitter.com to tweet, search and connect with others.
9. English still dominates Twitter.The top four countries on Twitter are all English speaking (US, UK, Canada, Australia). Of these, US makes up 62% of all Twitter users, followed by UK with nearly 8% and Canada and Australia with 5.7% and 2.8% respectively. The largest non-English speaking country on Twitter is Brazil with 2%.
10. Twitter is being led by the social media geeks.15% of Twitter users who follow more than 2000 people identify themselves as social media marketers.

New on Slideshare

Week 2 brings 2 more additions to SaatchiPlanning’s Slideshare:

The Future of Advertising. WTF? by David Armano
Pretty much what it says on the tin, this is David’s take on the future. Lots of nice examples backing up his main points.

100 Words about Digital Branding by Mike Aruz
Short and sweet is probably the best description of this presentation. A lot of the content sounds obvious but it’s amazing how many brands get it wrong. Particularly agree with his point that “Your competition on the internet is everything else on the internet.

New On Slideshare

On SaatchiPlanning's Slideshare this week are two new presentations:

The Glass is Half FULL by Marta Kagan
Advertising On The Edge by The Economist

Both argue the need to advertise in a recession.
Full of good quotes, stats and links to resources!