Nokia hacks itself

This new work from Nokia and Wiedens is an example of niche DIY/hacking culture becoming mainstream. "Hacking" products from furniture to Google has been on the up the last couple of years, but it tends to remain unsupported or discouraged by the brands themselves. It is arguably a dangerous move to suggest the best thing about your product is that people can improve themselves, but nonetheless interesting to see from such a global brand. Clearly Nokia know they need to do something interesting to regain the momentum from Apple and Google.

There are a series of short films on their site.