The first football Saint

This is an interesting case study for a Chilean campaign to create the first "Football Saint", by getting fans to light 100,000 candles for him (on a microsite). Belief in the national team was wavering and this campaign succeeded in getting 1.2 million views of the campaign page and 70,000 candles lit for Marcelo Bielsa in the first week. It is a nice example of participation, though I can't help but wish they had lit real candles. Screens just don't have the same impact as real world stuff.
(via Digital Buzz Blog)

The Good Brand List

PSFK, in collaboration with The Purple List, have put together a list of the most innovative, imaginative and creative brands out there. All the usual suspects are there but it is good to see Jamie Oliver, MIT and Ace Hotel mixing it up a bit. Worth a read as there are some good lessons for all brands.