Nokia hacks itself

This new work from Nokia and Wiedens is an example of niche DIY/hacking culture becoming mainstream. "Hacking" products from furniture to Google has been on the up the last couple of years, but it tends to remain unsupported or discouraged by the brands themselves. It is arguably a dangerous move to suggest the best thing about your product is that people can improve themselves, but nonetheless interesting to see from such a global brand. Clearly Nokia know they need to do something interesting to regain the momentum from Apple and Google.

There are a series of short films on their site.

The Art of the Box

When you know a video of your impressive direct mail piece will be uploaded by bloggers, you can put more money and effort into making it awesome. Companies seem to be realising the value of hype, the influence of bloggers, and the beneficial effects of creating something unique.
Now start sending some to us.

Alice in Wonderland Book
Nokia Black Box
Dante's Inferno
Google Nexus unboxing - Not a mailout but worth inclusion because of the creativity.