Kit Ka(r)t

Tom Gibson, my esteemed predecessor and I have just had a wee chat about the video embedded above. He raised the good point that without a successful explosion in popularity of the video content then the installation wouldn't have been worth executing at all. I have to say that I agree with him. Whether this video is exciting enough to do the rounds is somewhat doubtful, but nevertheless it raises some interesting points.

I would say however, that for the little cost involved, creating many small projects like this is the best way of ensuring that some of your work achieves the viral success you are looking for. The chances of getting it right every time (without spending much money) are slim, so little and often might just be the best approach. Also, I would hesitate to dismiss the power of profoundly affecting the small number who have engaged with the work in the real world, as the potency of their interaction is likely to start conversations.

Also, harking back to a previous post I wrote on the role brands have to play in the arts, I would imagine that even if Kit Kat paid nothing (which I highly doubt) to take part in the exhibit,then they will have generated fantastic PR for an exhibition in a time when they need all the support they can get.

Guerilla Wi-Fi

You may not have heard of guerilla wi-fi but THIS is brilliant.

Genius idea that's spot on for the brand.
I don't agree that "People use their laptops everywhere" is their insight.
It works so well because:

1. When you're in a cafe, finding a wireless network that someone has forgotten to put a password on is one of life's small victories, a bit like finding a tenner in the pocket of an old pair of jeans.
2. People become even more nosey if what they find adds an element of danger and a sense of "I really shouldn't be looking at this but..."

The car rental company SIXT used a similar idea for THIS campaign.

Via Adverblog.