Wooly thinking, fluffy feelings

Maybe its the scary recession or perhaps it is a growing boredom with CGI, but the trend for lo-fi, homemade stuff is more pervasive than ever. The most recent example we have seen is this lovely ad for gas heating. I'm not too sure whether "soft heat" makes any sense, but with an execution this lovely it is hard to care.(via @Schwartie14)

The same 'wooly thinking' criticism can be leveled at BBH's work for Google Chrome. It was home made, well crafted and lovely, but strategically it was essentially just showcasing the product's benefits. The genius was in doing so in as non-technological a way as possible.



In fact the ads were so lovely, you can't help wishing the world was really like that, though maybe it is going to far to start transforming it yourself.