Showing posts with label online/offline. Show all posts
Showing posts with label online/offline. Show all posts

Tuesday, 18 January 2011

Fogeyish Hypothesis



On the tube on the way home last night, a late middle aged inebriate started a conversation with me. 'Is that one of those iPads?' Self conscious that my wankiness had been named, I admitted that it was and tried to force the conversation towards an awkward silence. Not so lightly. 'I wanna know what she's reading' mumbled the man as he gestured towards a young lady sitting opposite us. The lady in question was leafing through a huge tome, a biography on Jean Rhys. My neighbour continued, 'I can tell that you like it, because you're making lots of tiny notes all over it. Must mean something to you'.

'Indeed it does' replied the lady softly, 'I'm writing my PHD on her'. What ensued was one of those brief, cordial but wholly unexpected conversations that are simultaneously unusual and pleasant. Perhaps unsurprisingly, the conversation about the work iPad was far less interesting. Of course I could have read about Jean Rhys on the old iPad, but who would have been able to tell that I wasn't just playing Angry Birds?

A couple of years ago a friend of mine wrote on the Picador publishing blog about the solidarity in seeing someone read the same book as you whilst traveling about in London, and yesterday's tube experience worried me that soon we will be stripped of that improbable connection, that in a couple of years, our eReaders and tablets will help us carry the anonymity or rehearsed personality of the internet to the signal free depths of the London underground.

Thursday, 14 October 2010

Print this Slideshow.

Here is a presentation I gave a while ago on the blurring of the online and offline worlds. There has been a lot written on it recently and here are my couple of disconnected thoughts on the subject, with examples.Feel free to read it on or offline- the notes are available on the Slideshare site.

Friday, 6 August 2010

The things we keep


the things we keep from svanes
It has been a few days since our last post, but there are loads coming your way shortly. This short video is unbranded but is a great articulation of the value of objects in the real world, which I have been harping on about for a while now. It is a space which is just waiting for a brand to jump in.

Thursday, 29 July 2010

Burn your way to Money


To continue the theme of 'fire' and Publicis Mojo work, this is a cool little idea to encourage charity donations. On the site, you can pay $3, choose steam or fire, and see your chosen method of destruction blast away a block of ice. There is $40,000 dollars trapped inside, which all goes to the support the Auckland City Mission. Apparently it is a metaphor for the city's poor families during winter, but to be honest it is interesting because it is an innovative way to get small donations. More charities should be embracing these short-term, awareness raising campaigns alongside their long-term cause driven communications (see the TCT events). It's also another great example of people wanted things to happen in the real world when they are clicking around online.