The Pew Internet Research Centre have just released a slew of new data in a report on reputation management in social media. You can download the pdf here and it is worth a read. Some things which stood out for us were:
- Young people DO care about privacy- 71% 18-29 year olds have changed the privacy settings on their profile to limit what they share.
- 57% of adults have used google to look up their name (a lower percentage than creative directors)
- 46% of online adults now have a social network profile
- More than ever before we are actively managing our online identity- removing comments, detagging photos and limiting online information
Read more over at Danah Boyd's Blog.
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