The Kids are Alright

Barnados have always been adept at shock advertising, but in their most recent piece of work they have created something genuinely moving and interesting: A 17 minute “Teens Speech” which was broadcast on Christmas Day.

In it young people speak candidly and intelligently about how they lack a voice in society. We have seen this same message in Umair Haque’s letter to a generation and the Vinspired Voicebox Project.

Ad of The Week

The obvious choice this week is the fantastic VB ad from Droga 5 but there’s already a great post over on Jason’s blog who says, “what really does it for me is the lack of artifice and bullshit advertising pretence”.
So I decided to pick the campaign for MasOportuniades.com by BBDO Argentina. MasOportunidades is a rival to Ebay with only a 10% market share vs. Ebay’s 90%. Their problem was that their communications benefited Ebay more than themselves. By adding an emotional element they essentially generated a new playing field. Consequently monthly visits went up from 500,000 to 2 million.

MasOportunidades.com from Digital on Vimeo.