16 minutes of satirical brilliance

Logorama from Marc Altshuler - Human Music on Vimeo.

I finally got a chance to watch the 16 (yep, SIXTEEN) minute Short; Logorama. I'm aware of the irony of publishing it on a blog linked to an ad agency but it is a stunning piece of work which deserves to be seen. Of course there are a lot of messages in it about the commercialization of US culture and the damage it is doing, but it is also a comment on the changing nature of brands. The recontextualization of so many multi-million dollar brands (in transforming them into characters in a film noir), as well being a visual feast, is an approximation of how we all consume brands now: remixing them and finding new meanings within them.
The question is how brands can embrace this new culture.