The Art of the Box

When you know a video of your impressive direct mail piece will be uploaded by bloggers, you can put more money and effort into making it awesome. Companies seem to be realising the value of hype, the influence of bloggers, and the beneficial effects of creating something unique.
Now start sending some to us.

Alice in Wonderland Book
Nokia Black Box
Dante's Inferno
Google Nexus unboxing - Not a mailout but worth inclusion because of the creativity.