Mashup my Street

The news that google will be selling outdoor ad space inside Streetview got us thinking about the google maps mashups we had seen. There have been hundreds of interesting uses of maps, but streetview seems to have been underused so far. We see potential in this street art project, we enjoyed a bit of Wally spotting (Waldo?) and the Editors album launch was fantastic, but we want to see more. So here is a list of streetview mashups we hope to see this year.

1. Off Road - The Olympic slopes have the streetview treatment, but what about supermarkets, countryside walks and slums.
2. Storylines - The ability to “explore” streetview as you would the real world means clues could be left, mysteries solved and “criminals” tracked down.
3. Race - Why race in the real world when you can do so in a virtual one? Compete to navigate across London, free from the fumes and road rage.
4. Foursquare mashup - We have seen it with tweets but why not with the “twitter of 2010”.

We are sure there are many more. The challenge is set.

Immerse yourself

Anyone remember those sites which let you put your photo on a magazine cover? They got old pretty fast, and the current trend of immersive videos, such as the Fight Club trailer we mentioned a while ago, are perhaps also a temporary phenomenon. However we are impressed with the creativity in the following examples as they keep the format fresh.

Hero Trailer - Innovative in the quality of the immersive experience.

Adidas and Starwars - Interesting for its use of Facebook Connect and Google Streetview.