Awesome thing of the week

The latest bit of Nike awesomeness is Nike Grid; a sort of Foursquare/ Nike + mashup. Basically Nike have laid down the challenge to race between phone- boxes in your area, checking in by dialing a unique number. Postcodes are pitted against each other all over London, and are given points for every person completing a run.

I love it because it not only plays into an existing traditional of postcode pride and amateur athletic competition, but it does it in a completely untechnological way. They could have used Nike + but by using phone boxes it becomes universally inclusive. It also effectively lets you race other locals and track your running times- exactly what you can do if you buy Nike +.

It launches on Friday 24th April, and there is more info over at Contagious. So get your trainers ready and good luck beating Tom G and I; the lightening fast E2 team.