Real Stuff is more interesting than screens

We recently came across this presentation from Andy Whitlock which has some good thoughts on how "everything is digital, nothing is digital." His argument is that we enjoy things online more if they are "real". As Faris says, "Do something cool for real people, film it, put it online, tell people about it. repeat."

This applies to the previous post, where arguably real candles would resonate more, and it also perfectly encapsulates the work of some of the brands we feature most on this blog; Red Bull, Nike and Lurpak.

Go on...Bake my Day

Baking puns aside, we are loving the new Lurpak work. Its well executed, strategically insightful, and seems spot on for the brand. We particularly like the idea of inviting food bloggers to cook the dishes which appear in the print ads.