A Brief for a post-digital world

This presentation from Gareth Kay has some really interesting stuff to say on the future of the brief. He is quick to point out that this is not a digital brief but is a brief for a post-digital world. Everyone seems to be trying to crack the participation brief at the moment, and though this is by no means perfect, it is a good start.

The Webbies are here. The Webbies are here!

Guess what? The Webby nominations have been announced and its a great list of last year's best integrated and online campaigns. There are some interesting case studies in there so have a browse of the site. Here are some of our favourites:

HBO Trueblood - Not quite The Dark Knight, but impressively engaging all the same.
Nike Chalkbot - Great example of innovative thinking
Boostup -One we hadn't seen before
Myspace Fan Video - One of many, but perhaps the best executed Facebook connect video