Definitely one of my favourite campaigns this year is Gatorade’s branded content piece Replay.
An epic documentary that sees two rival high school football teams from 1993 replay a grudge match that ended in a tie 15 years ago. As honorary coach Peyton Manning put “What athlete doesn’t have a game or a moment they wish they could do-over?”
A great example of a brand moving beyond traditional advertising and creating compelling content.
Check out the trailer:
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