Monday, 26 April 2010
A Brief for a post-digital world
This presentation from Gareth Kay has some really interesting stuff to say on the future of the brief. He is quick to point out that this is not a digital brief but is a brief for a post-digital world. Everyone seems to be trying to crack the participation brief at the moment, and though this is by no means perfect, it is a good start.
Labels:
digital,
integrated,
planning
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