The magical world of Samsung

Though I still stubbornly refuse to leap onto the 3D bandwagon, despite coming under attack, there is some great new work for the Samsung 3D TV. The obvious problem with trying to advertise a 3D TV is that all the images you see of it will be 2D, and probably shown on an inferior quality screen. The simple solution was to show the TV as a portal into another world. First there was this interesting viral on the "old masters" of painting, exploiting the idea that 3D brings a new dimension to existing stuff. Their most recent work though is the video above, which is an ambitious attempt to bring this new dimension into the city. It effectively shows off the picture quality, and creates something genuinely magical while doing so. There is a making of video too which is worth a watch.