Ad of the Week

Old Spice is back, and the general consensus seems to be that this is, incredibly, even better than the original. The same quirky wit and innovative 1-shot execution remain, and it has already been viewed almost 300k times. Well done W+K and P&G.

Ad of the Week

"Ad of the week"; the badly named and highly irregular feature, is back! The reason for its sudden, Lazarus-like return is the new John Lewis ad which has been endlessly blogged about, but deserves a mention. It is beautifully executed and yes it has great music, but also more interesting to me is the development of their "never knowingly undersold" strategy in a new and interesting direction. Lovely stuff.

Ad of the Week

Google may be an all-powerful global behemoth, who will quite possibly rule the world one day, but you can't help to love them when they make beautiful advertising like this. Building on the tone established in their print and TV ads for Chrome, they have created a great story around 'search', which feels like it could form a long running campaign. It stands out all the more when compared to the rest of this year's decidedly lackluster superbowl ads. Where was this year's 1 second ad?

Special mention has to go to the Safer driving campaign which gets a runner up prize for introducing innovation into a category which has relied on shock tactics for too long.

Ad of the Week

Walmart have created perhaps their first humorous advert, and their first viral (aside from People of Walmart). We like the insight that Dads are well-meaning but essentially useless.

Ad of The Week

It’s not quite the end of the week but I don’t think this spot for Jay Z’s new album "The Blueprint 3" is going to be beaten.

Ad of The Week

The obvious choice this week is the fantastic VB ad from Droga 5 but there’s already a great post over on Jason’s blog who says, “what really does it for me is the lack of artifice and bullshit advertising pretence”.
So I decided to pick the campaign for MasOportuniades.com by BBDO Argentina. MasOportunidades is a rival to Ebay with only a 10% market share vs. Ebay’s 90%. Their problem was that their communications benefited Ebay more than themselves. By adding an emotional element they essentially generated a new playing field. Consequently monthly visits went up from 500,000 to 2 million.

MasOportunidades.com from Digital on Vimeo.

Ad of The Week

This week’s winner is Apple for their recent banner ads. Normally I find this medium results in quite dull work but Apple have gone against the usual conventions and produced ads that interact not only with each other but also with the copy on the page.

Ad of The Week

With the risk of sounding like Jesse, this week my favourite advert goes to Droga 5 for their ad for VB.


There has been some controversy around the ad in Australia for linking patriotic respect with binge drinking. I don't agree with this at all. On the contrary, it is great to see a brand standing for something meaningful that people care about. A really strong emotional ad in my opinion.
As part of the campaign VB donated one dollar from every case of beer sold during April and gave 1500 kegs of beer to clubs for use on Anzac Day. The campaign has so far raised $1.1 million.

Ad of The Week

The first ever ad of the week on this blog goes to a beautiful piece for Coca-Cola by McCann Erickson Madrid.
A great ad although I must admit I wish it hadn't been for Coke.