That's right, I was thinking of meatballs.

Folksam insurance have created a wonderful microsite game. The Swedish provider of peace of mind has created the emometer, which rather than measuring your propensity for straightening hair and listening to the Lost Prophets, actually stands for emotional meter and measures what the people of Sweden care about by playing twenty questions with them.


It is perfectly engaging, your mind against the machine, half wanting to win, half wanting to be impressed by the site. Moreover, it is executed in a very charming way.


Perhaps most interesting is the fact that the results are aggregated and mapped out across Sweden showing the user what it is that people are thinking of in their collective consciousness (and then telling them to insure it). 

Effortlessly Cool

Nike have done another cool piece of work. Here they have taken a real piece of their company's history, one of determination, grit, innovation and hunger and mythologized it through animation. The Defiant Dozen tells the tale of Athletics West, a team who were to reinvigorate the world of US track and field. 

The protagonists are converted into Watchmen-like vigilantes, doing what they need to succeed, and it is super awesome.

A youtube teaser directs you to the short animated story of the Defiant Dozen on a microsite linking to the Athletics West sportswear range. There is also the option explore the room in which the story begins with your mouse, clicking on the fixtures to explore the catalogue, learn more, and to post via facebook or twitter.

Advertising showcasing real talent, and telling a ripping yarn. 

Snazzbags.

Converse Paper Head

This idea from Converse allows you to create a paper head of yourself. Why? Who the hell cares. I was hoping it would as good as this though, which it seems to be a copy of. It is part of their summer campaign which also included this video.

Cheeky Internet Shenanigans

As Justin Bieber contemplates an ill-advised "Suicide Tour" to North Korea, we can all rest easy that the Internet remains as anarchic, witty and ridiculous as ever. What started as a marketing ploy to encourage people to vote on where Bieber should tour, quickly developed into a viral campaign to send him to Kim Jong-il's dictatorship.

Amusing yes, surprising no. This is just the latest prank in a long history of internet anarchy, which stamps on any brand, celebrity or individual who naively opens themselves up to the web. A lot of it comes from 4chan (very much NSFW), the lawless image posting site, but the whole online community has always been averse to rules. Here are some of our favourites examples.


Hank the Angry Drunken Dwarf- In 1998, at the very birth of the internet, a vote for People.com’s Most Beautiful Person of the year gave an unexpected winner.
The Penguin- A competition to redesign the UGC boot went spectactularly wrong when this ugly design won.
BMX-  This is why you don't ask the internet for help.
Rage against the Machine- Facebook-organized campaign to deny Simon Cowell number 1.
Skittles Twitter- A good example of big-brand naivety and an over-the-top reaction from cruel tweeters, who abused the open twitter feed. (See also CashGordon and MyDavidcameron for political examples)
Amazon Reviews- The internet has outdone itself in hunting out the useless and weird amongst  Amazon's product catalogue. Have a read of the brilliantly written comments for the Tuscan Milk and related products.