Snoop Dogg with a Lightsaber...

There are few things from the 80s which still inspire wonder. Even the surprise of Rick Astley jumping out of videos at you is all but gone (though we liked this). Starwars though, lives on. Despite doing all he could to ruin the franchise with the most recent episodes, George Lucas has failed to dim any of the excitement people still feel about the originals.

There is something utterly surreal about an Adidas collaboration with Starwars, and I'd love to see the meeting where they sold in the idea of Snoop Dogg with a lightsaber. However it seems to work in a weird way. Judge for yourself.

Also have a look at their original video and Facebook Connect experience.

Immerse yourself

Anyone remember those sites which let you put your photo on a magazine cover? They got old pretty fast, and the current trend of immersive videos, such as the Fight Club trailer we mentioned a while ago, are perhaps also a temporary phenomenon. However we are impressed with the creativity in the following examples as they keep the format fresh.

Hero Trailer - Innovative in the quality of the immersive experience.

Adidas and Starwars - Interesting for its use of Facebook Connect and Google Streetview.