Chat Roulette gets (more) harrowing

Publicis' work for the feminist group "Neither Whores nor Submissives", uses the popular Chat Roulette format for a genuinely shocking effect. It is worth logging onto the site and sticking with it until the end to get the full experience. What I like is that, unlike the French Connection work which seemed to be jumping on the Chat Roulette bandwagon with little reason aside from being "cutting edge", the message in the Publicis version is perfect for this format. It is yet another example of creativity being unleashed once a new format becomes available. Bring on the Ipad.