Love this idea from the anti-bottle water group Tappening. The group were angered by the dishonest advertising tactics used in the industry, with many bottled water companies not listing their sources yet showing water “cascading over pristine mountaintops”. So in their latest campaign they decided to encourage people to “start a lie” about the bottled water industry in order to even the playing field. But rather than cover up their lies they’re bragging about them with the message “If bottled water companies can lie, we can too”.
People are encouraged to start and spread their own lies at the Start a Lie site. So far entries have ranged from “Bottled water shot the sheriff and the deputy” to “Bottle water gave me swine flu”.
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