Peacocking

In the world of dating peacocking means dressing for attention, just like peacock’s use their feathers to get a mate. It’s a simple strategy that helps you get noticed in a crowded room. Fortunately this is not a post giving you dating advice.
In the last few weeks there have been a few notable examples of peacocking in the world of outdoor advertising. With the whole world going digital crazy it’s nice to see some effective outdoor work.

Amnesty International – clever bus stop ad that changes depending whether or not someone is looking at it. Very effective way of getting across an anti-domestic abuse message.

Coca-Cola – to demonstrate the new Grip Bottle they made people experience the grip using Velcro posters, resulting in a 3.7% brand volume growth in France.

McDonald's – recently took advantage of one of London’s most photographed locations. Their interactive sign encouraged people to have their photo taken in front of the ad. I would love to know the multiplier effect of people uploading their photos to Facebook and thereby significantly increasing the number of people who saw the ad.