Augmented reality has been around for a while but it seems to be everywhere at the moment!
So what exactly is it?
It's an environment that mixes both virtual and real-world elements.
The possibilities of using it in advertising are massive, particularly now nearly everyone has a camera on their phone.
One of my favourite examples has been in making baseball cards appealing to the video gaming generation.
Links to other examples:
Mini, Wikitude, Twitter Feed, iPhone, Game
UPDATE:
Interesting article in AdWeek this week.
"Marketers should think about how to leverage this kind of technology in retail locations, on products or in static advertising -- linking their tangible assets with useful content from the web and added interactivity."
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment