Morgans Hotel Group (who own the Sanderson amongst others), have taken a head on approach to the recession.
From their website:
As part of their RecessIsOn campaign, they have released a series of 8 music videos shot in their hotels, to show that they are positively embracing the recession as a time for creativity to flourish.
When everyone else is talking about value, it’s a bold position to take. I think it’s a great strategy to have, that gets to the core of their business as a place to escape the outside world and as a facilatator to take time to enjoy yourself.
(For those interested, I took the above photo on Great Eastern St.)
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