The following ball of friendly fun is an ad (albeit jolly well hidden) for Swisscom tv. As my predecessor remarked after watching it, we've seen some similar stuff before, but this is a much classier effort.
Feed a photo of 10 friends into the website, and it casts them in a personalised horror movie trailer. Then of course you publish it on your social networking site and round the merry-go-round it goes. It takes just the right period of time to do, with a satisfying payoff. In terms of participation, this is an intimate way of encouraging groups of friends to take part in what you are doing.
I did one with some people from my book club. Check it out.
HTTP://WWW.LOST-IN-VAL-SINESTRA.COM/021854CA1E0DA67A99
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