Issue 22 of Contagious arrived in the post today and as always there is a load of great stuff (some of which will no doubt be making up my posts for the next month or so). Particularly interesting was an interview with Jaron Larnier on his new book "You are not a Gadget", a casestudy on Marmite and an analysis of celebrity endorsements. So buy/steal/borrow a copy. Below is a (tiny) selection of the most innovative recent campaigns, featured in this issue:
Guinness Area 22- The future of rugby? RFID chips implanted into the players boots and the ball.
Canon Photochain- Get inspired to take great photographs
VW Punchdub- Bringing back the classic childhood game of punching each other
Syfy Alice- A few months old now but still a great example of participation
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