Wednesday 7 April 2010
16 minutes of satirical brilliance
Logorama from Marc Altshuler - Human Music on Vimeo.
I finally got a chance to watch the 16 (yep, SIXTEEN) minute Short; Logorama. I'm aware of the irony of publishing it on a blog linked to an ad agency but it is a stunning piece of work which deserves to be seen. Of course there are a lot of messages in it about the commercialization of US culture and the damage it is doing, but it is also a comment on the changing nature of brands. The recontextualization of so many multi-million dollar brands (in transforming them into characters in a film noir), as well being a visual feast, is an approximation of how we all consume brands now: remixing them and finding new meanings within them.
The question is how brands can embrace this new culture.
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1 comment:
This is an excellent example of our branded world and highlights the opportunities we face in making brands both relevant and distinctive and Los Angeles was a perfect choice too. I hope you don't mind, I have reposted on my blog. Cheers, Will
http://venturaboulevard.blogspot.com
@venturaboulevrd
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