New On Slideshare

A lot of people have been asking me about why I use Twitter and I’m generally met with the words “But I don’t care what you’re doing!”. So I was pleased to find a fantastic presentation from Minxuan Lee called How Twitter Changed My Life. For everyone who doesn’t get Twitter this is well worth a look! I particularly like her slide on the 5 stages of Twitter Acceptance and her point that Twitter is not about “What are you doing?” but rather “What has your attention?”

In keeping with the Twitter theme here are 10 useful stats taken from the Ogilvy PR blog.

1. 21% of Twitter accounts are empty placeholders.
2. Nearly 94% of all Twitter accounts have less than 100 followers.
3. March and April of 2009 were the tipping point for Twitter.
4. 150 followers is the magic number
5. A small minority creates most of the activity. 5% of users account for 75% of all activity, and 10% of users account for 86%.
6. Half of all Twitter users are not "active." Where active is defined as posting a tweet in the last 7 days.
7. Tuesday is the most active Twitter day.
   
8. APIs have been the key to Twitter's growth. 55% of all Twitter users use something other than Twitter.com to tweet, search and connect with others.
9. English still dominates Twitter.The top four countries on Twitter are all English speaking (US, UK, Canada, Australia). Of these, US makes up 62% of all Twitter users, followed by UK with nearly 8% and Canada and Australia with 5.7% and 2.8% respectively. The largest non-English speaking country on Twitter is Brazil with 2%.
10. Twitter is being led by the social media geeks.15% of Twitter users who follow more than 2000 people identify themselves as social media marketers.