Ad of The Week

The obvious choice this week is the fantastic VB ad from Droga 5 but there’s already a great post over on Jason’s blog who says, “what really does it for me is the lack of artifice and bullshit advertising pretence”.
So I decided to pick the campaign for MasOportuniades.com by BBDO Argentina. MasOportunidades is a rival to Ebay with only a 10% market share vs. Ebay’s 90%. Their problem was that their communications benefited Ebay more than themselves. By adding an emotional element they essentially generated a new playing field. Consequently monthly visits went up from 500,000 to 2 million.

MasOportunidades.com from Digital on Vimeo.