There’s something really striking about this promotional piece for Red Bull Cola. It consists of a wooden box displaying real samples of the 17 natural ingredients that go into the drink.
So many brands try to communicate their ‘naturalness’ and the authenticity of their ingredients but fail to do so in a convincing way. I think this works because of its simplicity and the power that physical objects have in an increasingly digital world.
I hope this wasn’t just something they sent to the press as I think it could have a real impact in store.
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