I'd Rather Be Watching Porn

Mike Aruz has come up with a great measure for the strength of ideas. He states that since “your competition is everything on the internet”, ideas need to pass the “I’d rather be watching porn test”. So next time you’re trying to create an online experience, Mike suggests we ask ourselves:

Does this idea pass the "I'd rather be watching porn" test? Or if you prefer the safe for work option, Does this idea pass the "I'd rather be looking at pictures of kittens" test?

There’s also some useful stuff in his post about integrating online experiences into the domains where the audience already hangs out, rather than trying to compete with them.