Nike show how its done

About 9 months ago, just before I started posting on the blog, Tom G wrote a post about Nike "just doing cool stuff". They are still doing that, but I think recently what has become more obvious about the "stuff" is that they are very good at finding how their ideas live offline. Chalkbot was the best example, and will do well at Cannes this year (it got nominated anyway), but recently they have also given us the chance to write a message on Wayne's boots, and broadcast messages on the Johannesburg skyline. There is something so much more exciting about these ideas because they allow you to have an effect on the world beyond your computer screen. Let's hope Nike continue to innovate.