"Branded Content?"- Let's just call it comedy

At last, the planets have aligned and I've been gifted an opportunity to mention Arrested Development on the blog. Actors from the most underrated sitcom of all time have been popping up all over the place, most recently in this bit of "branded content" from Orbit. It is so watchable that it seems ridiculous to call it "content" rather than comedy, and unlike many forays into online video, Orbit have not shied away from getting the product in there. They have woven it convincingly into the narrative, meaning it isn't just an intrusion.

Though to be honest they could have made every character dress as chewing gum, I'd still watch Will Arnett.