Wednesday, 16 June 2010

Believe in Something


Ikea have conducted a global research project on Play, concluding that we don't do enough of it. They have a page on Facebook inviting everyone to be a part of the conversation, and have released the full report online [PDF]. It is impressive in scope (they conducted 11,000 interviews) and a good example of a brand showing their belief in a cause, (in this case child development), rather than just talking about it.


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