The Social Media Overkill Room

Until very recently Gatorade meant nothing more to me than sugary orange water which Americans drank, but since Gatorade Replay I have taken more of an interest. This is the latest video I have seen from them, and although it is clearly self-promotional and marginally ridiculous, it does show a commitment to social media and conversations which most brands are still scared of. In fact this video could work to sell in greater social media awareness to other clients, who have not considered the amount of resources, and plasma screens, their competitors are now devoting to it.