Jonathan Glazer's latest ad is for Sony 3D TV. It is interesting to see the different tactics being used to flog us 3D. While Samsung show it as a magical portal into a secret world, Sony's tactic seems to be to say, "you have to get it or all your images will be blurry".
Interestingly google searches for 3D are no higher than in 2004, despite high profile releases of Avatar, UP and Alice in Wonderland all using the format. The entertainment industry has poured billions into making 3D the next big thing, but people's interest in it arguably hasn't increased. It will be telling to see whether funding really can make it a success, despite it not improving the experience of watching a film (controversial I know, but I agree with Kermode).
Though if I need 3D to watch more of Glazer's work then I'd have to bite the bullet.
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