Guess what? The Webby nominations have been announced and its a great list of last year's best integrated and online campaigns. There are some interesting case studies in there so have a browse of the site. Here are some of our favourites:
HBO Trueblood - Not quite The Dark Knight, but impressively engaging all the same.
Nike Chalkbot - Great example of innovative thinking
Boostup -One we hadn't seen before
Myspace Fan Video - One of many, but perhaps the best executed Facebook connect video
Thursday 15 April 2010
The Webbies are here. The Webbies are here!
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The True Blood ad campaign really was a hoot - the new ads, however, are less eye-catching, primarily because of their lack of a focused narrative. The two thus far are "VILF" and a coffeemaker with blood in the pot. If I was working on the TB account, I'd focus on the idea of kitchen and home appliances/tools with blood on them.
A toothbrush, a blender, a glass with a set of fanged dentures soaking in blood - powerful images that would play with how we interpret this vampire dream world. You're either the vampire, consuming people, or you're someone living with the vamp.
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