Tuesday, 22 September 2009

Cultural Insights

A couple of great infographics to share this week that give a good insight into how behaviour and culture change over time.
First up is What Britain Eats, which brings to life three decades of grocery shopping in the UK, illustrating how what we eat has changed over time. The interactive tool allows you to search by the five main food types and then see how consumption of that food group has changed.

Secondly is The Evolution of The Household: 1950 to Today, which looks at various aspects of household life in the US and explores how they have changed over the last half century. More of a photo essay than an infographic, it shows things such as:
  • Average home size has more than doubled since the 50s
  • Pounds of chicken consumed eaten has almost trebled since the 60s.
  • The total time spent watching TV per household per day has increased by 82% since the 50s. Even in the last decade TV watching has increased by 57 minutes.
  • The number of TV channels available in the average home today is more than 6 times that available in the 1980s.
Whilst not all the figures are comparable for each decade it’s still an interesting read. See the full infographic HERE. Original article from Woman’s Day (a must read for all planners...)

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