It is only July, and 2010 has already given us more immersive online experiences than you can shake a stick at. There were the Adidas streetview and Fight Club mashups at the start of the year, Lexus Dark Ride which raised the bar again, and now this, from Perrier of all people. It is mildly NSFW, which you could have guessed from the inclusion of Dita Von Teese, but it is worth a look. You follow Dita through the Perrier mansion, playing games and eventually watching her shower in Perrier. Though not including any of the Facebook integration of other examples, it holds the attention (of men), and is exactly the sort of interactive content which we will begin to see more and more of.
Touch screens and the Ipad teach us to expect interactivity from everything; books and ads to videos. The question is what happens when the novelty inevitably wears off.
Perrier by Dita
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