Microsoft all the way

Its been a while since our last post but holidays are over and we are back to it. First off we have been noticing a lot of niche web cultures leaking into the mainstream. Alongside a slew of recent articles digging into the online message board 4chan, we noticed this recent video from Microsoft, featuring Yosemitebear of Double-Rainbow fame. Although there's a risk that a big brand involving itself will be viewed with cynicism, so far the response seems to have been good. Microsoft have certainly come a long way since their last unintentional viral hit.