Renault Way To Live Your Life

'This car has an enormous engine', 'now with super navigation system that will help you locate your self esteem', 'airbags to stop you dying!'. What luck that none of these tired tropes fought their way in to the new Megane campaign. Using a now popular documentary style narrative for their advert, Renault build upon their fond telling of crosschannel cultural divides. It is an endearing and cheeky way of maintaining the entente cordiale.
 
Meet Claude, a diminutive Cote D'Azurian who travels to Gisburn, Lancashire to inject some joie de vivre into the abject tedium of the locale.
 
Interestingly they are one of the only car manufacturers at the moment doing integrated brand advertising, rather than plunging money into tactical press; with a wonderful microsite that amongst other things provides psychometric testing to see how much joy you have compared to the sickeningly gleeful Claude. 

www.themeganeexperiment.com