View more presentations from Alexander Chung.
Tuesday, 14 September 2010
Brands who Stalk
There are a lot of brands out there attempting to reflect back values at their target audience (Koppaberg, Converse, Nokia?). This presentation asks why brands have become obsessed with stalking their audience and collecting information on their likes and dislikes, rather than taking time to discover something about themselves. Interesting thoughts; plus there is a bonus slide featuring Xzibit!
Labels:
brand value,
slideshare
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment