Arcade Fire have been consistently innovative in the way they have approached marketing. They had a Terry Gilliam directed live show, succesfully promoted the 'Suburbs' on Twitter and for their previous album had this great website. Their latest offering, as if you and everyone else in the world hadn't already seen it, is a personalised online video. It is not only great to see a band trying something new, but it is also a fantastic piece of advertising for Chrome, which I have resisted downloading for months... until now.
Go to the site for the full experience.
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