Engaging your Tweeters

In many ways it is pretty easy to show you care as a brand these days, as with pretty minimal investment you can monitor what people are saying and respond. However Wheat-thins have taken it one stage further, and in replying to a tweet have also got some great content for a hundred thousand people to view.

UPDATE: In fact looking at the comments they may even have started a meme. Look out for "Aaah I'm out of___, My life is officially over" popping up elsewhere.