This great idea from UNICEF is the latest in a series of creative ideas for water, of all things. One of the most ubiquitous and boring substances on earth (deep sea creatures excluded) has been inspiring some brilliant work. This example saw dirty water vending machines being installed in New York (more in the video). Previously there was also the interesting stuff from Droga5 Tap Project where diners paid for their tap water, with their money going to charity. Lastly there has been some good work from Tappening, such as the "Start a Lie" campaign.
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