There has been some controversy around the ad in Australia for linking patriotic respect with binge drinking. I don't agree with this at all. On the contrary, it is great to see a brand standing for something meaningful that people care about. A really strong emotional ad in my opinion.
As part of the campaign VB donated one dollar from every case of beer sold during April and gave 1500 kegs of beer to clubs for use on Anzac Day. The campaign has so far raised $1.1 million.
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