Week 2 brings 2 more additions to SaatchiPlanning’s Slideshare:
The Future of Advertising. WTF? by David Armano
Pretty much what it says on the tin, this is David’s take on the future. Lots of nice examples backing up his main points.
100 Words about Digital Branding by Mike Aruz
Short and sweet is probably the best description of this presentation. A lot of the content sounds obvious but it’s amazing how many brands get it wrong. Particularly agree with his point that “Your competition on the internet is everything else on the internet.
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